M&S to roll out exclusive food brands

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Marks & Spencer CEO Marc Bolland is looking to introduce a range of exclusive international food brands in selected stores throughout October.


Bolland is to unveil the products in new-model pilot stores which offer an improved shopping environment which is tailored to local demographics.


The first quarter figures, as covered by My-Retail Media on Wednesday, were very positive and saw M&S's market share increase by 10 basis points to 3.8 percent.


Food was the star performing category with sales rising 3.3 percent on a like-for-like (LFL) basis. According to Bolland, food performed so impressively because "You find so many products in our store that you don't find in other supermarkets...We don't have to fight over brand promotions and brand prices."


Bolland also attributed the success of the food division to the 500 new products that were launched in the period to help aid customers in their money saving quest to dine as lavishly as they could at home without breaking the bank.


The product launches planned for October stand as an example of the shrewd marketing that has helped the company cement their position as one of Britain's top department stores.

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