Mulberry considers a brand extension after phenomenal sales

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Chairman and chief executive officer of Mulberry Godfrey Davis has told reporters that he wants to wait until the brand has sufficient presence worldwide before extending the brand name, a situation that the company is fast approaching.


Mulberry has posted a 42 percent rise in retail sales in stores open at least a year for the 10 weeks to 4 June. Overseas revenue for the retailer more than doubled to £40.5 million for the year ended 31 March.


My-Retail Media will certainly be keeping an eye on this iconic British brand as U.K. retailers in London have recently benefitted from a bumper quarter thanks to the Royal wedding and the ensuing Anglomania.

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