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The Barcelona-based fashion chain focuses on appealing to a more mature customer base with new logo.
In a bid to emulate fellow Spanish retailer Zara’s global success story in the last quarter, Mango’s new logo marks another step in the company’s strategy to revise the brand’s positioning. The new logo is designed to represent label values such as originality and femininity and to appeal to a slightly older shopper.
Having already been rolled out across Mango’s fashion show in Paris, the new look will now be incorporated into all the brand’s materials.
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